Saving & Investing - Heart Matters

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4. Emotional Barriers to Saving and Investing

e. Choice Overload

The last barrier is one that many people don’t even see as a barrier. We often think of choice as a good thing… and it can be! But when we have too many choices it can feel overwhelming.

As you learned in Saving and Investing Head, there are many different types of Saving and Investing options. You might want to start with one or two goals and focus on the financial tools that are best suited to that goal. For example, if your goal is to save for a college education, check out 529 college savings plans. If you focus on one goal at a time, it may seem more manageable. You may also want to consult a financial professional to get advice on which financial tools will best meet your unique needs.

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